El Rave Negre

Identity for El Rave Negre, a company engaged in the ecologic vegetable production and distribution of ecologic hampers.

In addition, different promotion material is created.

Client: El Rave Negre

Year: 2012

To develope the brand we worked from modules and geometric forms from the beet, that through their geometrical forms worked with the vegetable, we can generate all the alphabet and the logotype. We choose the beet because it offers us a texture and color perfect for the brand.

In this project we make two different designs that use to reduce the impact of this, the first is the creation of a stamp that could be applied on different formats to make the communication without necessity of print big quantities.

Also, for the hampers promotion, we create a magnetical poster that includes magnets with fruits and vegetable farms that usually the hampers have. That way, the poster can change every week without having to print a weekly poster, becoming a perpetual poster.

Photography: Padilla&Rigau