L’ingredient

L’ingredient is a small shop in Manresa selling 500 kinds of bulk food. Far from topics, we wanted the brand and the shop to be spaces where people could shop conveniently.

Client: L’ingredient
Year: 2014
Awards: Laus bronze 2014

The identity is created and applied with one single resource: typography. A stencil, rounded and monospaced typography, really distinctive, generates the visual identity and communication of the shop. The typography has been applied to wood, paper bags, sack bags, walls and color papers.

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To reduce the necessary printings for the bags, boxes, sacks and other applications we designed a stamp that could be stamped on the units that we need, without a minimum number of prints.

For the product pack was designed a wrapper that could be printed on a domestic printer on colored papers, that way you just print the necessary units.

Created with: Albert Grèbol at fromcancun.com
Photography: Padilla&Rigau